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March 21, 2022

Why Adding a Logo to Your Sign Can Drive Business


Think of some legendary brands like McDonalds, Apple, or Starbucks. If you’re like most people, it’s probably easier to picture these brands’ visual logos instead of their stylized scripts. And that’s no coincidence. Our brains process images 60,000 times faster than we process words, which is why many successful companies place their logo on their buildings’ facades. If your client is considering adding a logo box to their channel letter order, share these three ways a logo can drive business.

Build Brand Identity

A logo gives you the chance to convey who you are, what you do, and leave a positive brand impression on passersby. Your building’s facade is the first thing your visitors see, and helps establish your business with your customers. A logo also makes a bigger visual impact than words alone – in a sea of buildings with brightly illuminated letters, your building can stand out from the crowd using a logo box.

Increase Brand Recognition

On average, it takes between 5 and 7 impressions before someone will remember your brand. Since imagery naturally draws people’s attention, it’s typically easier to reach that number using a logo. To expedite brand recognition, clients should consider using the color version of their logo on their building instead of black and white options. In a study conducted by the University of Loyola, Maryland, researchers found that using color can increase brand recognition by up to 80%.

Achieve Brand Consistency

Brands that are consistent in how they present themselves are 3 to 5 times more likely to gain brand visibility. If your client uses their logo on business cards, email signatures, or products, adding a logo box to their building facade can help them achieve brand consistency across multiple channels.

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