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Direct Sign Wholesale Announces New Transportation Initiative
October 11, 2012
Denver, CO. Thursday October 11: Direct Sign Wholesale announces a comprehensive change to their product shipping and logistics systems. The previous company product shipping structure…
How to Get That Additional Sign Sale – Reloaded
September 26, 2012
“We don’t need another sign. Everyone knows where we are.” I’ll bet you’ve heard that at some point in your signage career. In this case,…
Direct Sign Wholesale Announces a Comprehensive Web Site Upgrade
September 10, 2012
Denver, CO. Monday September 10: Direct Sign Wholesale announces a comprehensive update to the company web site at www.directsignwholesale.com. “This upgrade is another step forward…
4 Quick Steps to a Higher Gross Margin
August 29, 2012
4 Quick Steps to a Higher Gross Margin Today’s competitive signage sales environment (and the continued slow economy) can make it difficult to get a…
One Fast Step to a Higher Closing Ratio
July 27, 2012
As a signage professional, you know your high-quality products offer a great deal of value to your clients. You also know that your prices are…
How to Increase Your Sign Margins
June 28, 2012
You know the selling environment for signage is tough. So how can you improve your product margins in this challenging business climate? Our next few…
Signage in 1906 – San Francisco Style
May 30, 2012
You may have seen it by now. 60 Minutes Rewind did a piece on a 1906 film produced in San Francisco just before the historic…
Reverse Mounted Install
May 22, 2012
It pays to know the steps involved with mounting channel letters. Whether you perform your own install or hire an installer, here are the steps…
Automated Channel Letter Production
May 21, 2012
Automated Production Ensures a Constant Customer Signage Brand Your customer’s channel letter signage is a key part of their brand image. And when they ask…
Quality Control
May 21, 2012
Next week is your customer’s grand opening, and his channel letter sign just arrived. You open the crate, and immediately see that the face color…
Color Combinations
May 20, 2012
You’re on the spot. Your customer has just asked you for the “best colors for my channel letter sign – it needs to be very…
Channel Letter Height
May 19, 2012
Here is a quick way to build your signage business. Just make sure your customer’s new channel letter sign is easily legible from the distance…