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Readability Level
May 18, 2012
Your customer wants their new channel letter sign to read “David’s All Star Authentic Southwestern Grill and Barbeque.” He also wants the sign font to…
Effective Signage Design Tips
May 17, 2012
Your client has just shown you a design for her new sign, and you know right away it is going to be a disaster. What…
LED or Neon
May 17, 2012
Published by Direct Sign Wholesale 9/19/2007 Your customer is asking you whether they should use LED or neon lighting in their new channel letter sign….
Your Site Survey Checklist
May 16, 2012
You are about to walk out the door for your channel letter site survey, and the location is 22 miles away. Do you have everything…
How Signage can Help a Business Compete Against National Brands
May 15, 2012
Your sign prospect just said “our biggest challenge is competing against the national retail franchise down the street. They have a huge amount of advertising.”…
The Economic Value of On-Premise Signage
May 14, 2012
You are recommending that your client install an additional sign on their facility, based on a favorable location you noticed on your site survey. You…
How Signage Can Generate More Impulse Purchases
May 13, 2012
Good Advice on Generating More Impulse Sales Your retail sign prospect just said “I just don’t believe that many of our purchases will be impulse.”…
Why Your Customer Shouldn’t Take the Lowball Quotation
May 12, 2012
In this nuclear winter economy, you’ve probably heard the words “we received a quotation that was 25% lower than yours.” Obviously, an unusually low quotation…
Shoot Down the Lowball Quotation
May 11, 2012
You just heard those dreaded words again. Your prospect called and said “we have another channel letter quotation 22% lower than yours.” In this lame…
Excellent Pricing
May 10, 2012
Direct Sign Wholesale offer you excellent wholesale channel letter pricing. Our size permits us to purchase our raw materials in volume (and at lower prices)…
The Fast Way To Sell More Signs
May 9, 2012
What is the quickest way to sell more signs? Here at Direct Sign Wholesale, we’ve discussed several potential answers to that question. This one really…
Another Quick Way to Sell More Signs
May 8, 2012
How can you get more sales appointments, which will lead to more sales? When you are prospecting, this important sales practice is an easy item…