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What is the Best Color for Night Sign Visibility?
July 23, 2013
I’ll bet the first color that comes to mind is red. Red has the best night visibility, right? The answer to that is “not necessarily”….
Ask Your Way to More Sign Sales
June 25, 2013
Ask Your Way to More Sign Sales Questions can be your best friend in the field. When you first meet with a potential client, it…
How to Make a High Sign Package Price Seem Low
May 30, 2013
You know this type of customer. You’ve listened to all of their concerns and you’ve spent time on their site. Based on their needs, you’ve…
How Are Channel Letters Bent?
April 25, 2013
What is channel letter bending and how does it work? One of the key production steps in the manufacturing of a channel letter is the…
Direct Sign Wholesale Announces the new Channel Letter Information Guide
April 22, 2013
Denver, CO. Monday April 22: Direct Sign Wholesale announces a new marketing piece – the Channel Letter Information Guide. The piece is a substantial upgrade…
The Secret of Effective Sign Color Combinations
March 27, 2013
The Secret of Effective Sign Color Combinations Remember the color wheel from grade school? It was a distant memory for me, but revisiting it actually…
Logo Boxes Take Two – Readability
March 5, 2013
Last month’s post deserves a quick follow up. In an older post, we stated that you should be careful that your customer does not place…
What is a Channel Letter Logo Box?
January 28, 2013
What is a logo box and how can it help my customer’s sign? Channel letter signs do not only have to be letters. They can…
A New Way to Close More Signage Sales
December 12, 2012
A New Way to Close More Signage Sales I don’t know about you, but the first thing I think of when I hear the word…
Direct Sign Wholesale Announces a Stronger Emphasis on LED Illumination
November 27, 2012
After years of maintaining a neon production facility, Direct Sign Wholesale has closed that part of their operation. The company is still working with customers…
A Fast Reference of Signage Types
November 20, 2012
Here is a brief list of signage types. Please bookmark this page for future reference Pole sign – A Freestanding sign with a pole as…
Do You Make This Signage Sales Mistake?
October 25, 2012
Your customer has just asked you: “Why should I pay that much for this channel letter sign? I have another proposal that is 15% less.”…
