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Day and Night Channel Letters
April 8, 2014
John Baylis, Marketing Director at Direct Sign Wholesale, writes about the difference of day/night channel letters in the April Edition of Sign & Digital Graphics trade…
Secret Ingredient: Phone Accessibility
March 28, 2014
How many times have you dialed a business phone number only to reach a recording, or even worse, an automated answering system? In his latest…
Secret Ingredient: Starting Your Day
March 20, 2014
John Lewis, President of Direct Sign Wholesale, has found the second secret ingredient to sign business success! He mentions in the Signage Success Tour that…
Your Shortcut to Effective Signage
March 19, 2014
Your Shortcut to Effective Signage One million marketing messages each year. That is one estimate of the number of marketing messages the typical consumer sees….
What is Your Secret Ingredient to Success?
March 5, 2014
As John Lewis, President of Direct Sign Wholesale, visits sign businesses across the western U.S. in the Signage Success Tour, he is recording “secret ingredients…
Signage Success Tour
February 20, 2014
Do you have that secret ingredient to signage success? The Direct Sign Wholesale (DSW) Signage Success Tour has officially kicked off with John Lewis, President…
More Reasons = More Sales
November 25, 2013
More Reasons = More Sign Sales You already know the standard reasons why your retail client should accept your channel letters signage proposal. More traffic,…
Five Minutes to a Sign Sale
August 27, 2013
Five Minutes to a Sign Sale What is the easiest way to get your next channel letter sign sale? Let’s answer that question with another…
Ask Your Way to More Sign Sales
June 25, 2013
Ask Your Way to More Sign Sales Questions can be your best friend in the field. When you first meet with a potential client, it…
How to Make a High Sign Package Price Seem Low
May 30, 2013
You know this type of customer. You’ve listened to all of their concerns and you’ve spent time on their site. Based on their needs, you’ve…
How Are Channel Letters Bent?
April 25, 2013
What is channel letter bending and how does it work? One of the key production steps in the manufacturing of a channel letter is the…
Logo Boxes Take Two – Readability
March 5, 2013
Last month’s post deserves a quick follow up. In an older post, we stated that you should be careful that your customer does not place…
