Blog Posts by

Sales Science Series #1: Ask Your Client Questions

Posted on Jul 31, 2019 by admin
Asking questions before starting to pitch your product is key to landing a successful sale. Not only can you identify what’s most important to your customer, but you can also start to form a relationship with the client.

A Salesperson Cheat Sheet: The Formula for Success

Posted on Jul 19, 2019 by admin
53% of what drives customer loyalty is the sales experience: how you sell, rather than what you sell. But, finding the right way to sell can be hard! Some clients want a softer nudge in the right direction, while others want a more direct pitch.

The Dos and Don'ts of Designing a Channel Letter Sign

Posted on May 7, 2019 by admin
Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. A lot goes into designing channel letters, which is why we’re sharing our years of expertise.Before designing a channel letter sign for your client’s business, make sure you’re familiar with best practices. Follow these rules to ensure an effective end-product...

How to Enhance an Outdoor Sign

Posted on Mar 13, 2019 by admin
An outdoor sign has a lot of purpose. It can direct customers to where a business is, give the business brand recognition, and help a business get in front of new customers. But if it’s poorly designed or it’s not enhanced, the business’ sign might be keeping customers from entering the door.

Direct Sign Wholesale Helps Build Escape Room Sign

Posted on Dec 18, 2018 by admin
Over the years, we’ve worked with many clients on some fascinating projects. We’ve built signs for golf courses, well-known chain restaurant groups, and even movie theaters. We’re now proud of partnering with La Crosse Sign Group to build a sign for an escape room.

The Types of Channel Letter Signs We Produce

Posted on Nov 11, 2018 by admin
If your client is in need of a sign that will stand out, accurately represent their brand, and last through weather and seasonal changes, a channel letter sign could be the perfect option. Channel letter signs are the most popular type of outdoor sign, as they are made to cleanly and professionally show customers where a business or building is located.

How to Choose an Outdoor Sign for a Business

Posted on Oct 18, 2018 by admin
Shopping around for an outdoor sign for your client? Although it might just be a sign, an outdoor sign has a lot of importance. It will attract the client’s customers, direct them where to go, and the sign will also convey their messaging.Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. Follow these...

Why Channel Letter Signs are Better Than Other Signs

Posted on Sep 18, 2018 by admin
When researching the types of signs out there for a storefront or company building, it’s easy to get overwhelmed trying to find the perfect sign for a business. There are a lot of different signage options, but Direct Sign Wholesale only specializes in one category ­– and for good reason.

Why We Only Produce Channel Letters

Posted on Aug 16, 2018 by admin
In 1995, our retail sign business was born.  It taught us a lot about the industry, business and where the industry was lacking.  So in October of 2002 we sold that retail business and started Direct Sign Wholesale.  We decided to get in the channel letter production industry because nobody in the West was doing it at the time.

Which Color is Best for Restaurant Signage?

Posted on Jul 27, 2016 by John Baylis
Your signage client wants to know the best color to include in their new restaurant sign. The restaurant is fast/casual dining. What recommendation would you make?Red should be high on your list. Why is red such an appropriate color for this business type?First, red is a primary color that increases enthusiasm and stimulates energy. This quality alone makes it particularly appropriate for fast food restaurants.