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Posted on May 7, 2019 by admin
Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. A lot goes into designing channel letters, which is why we’re sharing our years of expertise.Before designing a channel letter sign for your client’s business, make sure you’re familiar with best practices. Follow these rules to ensure an effective end-product...
Posted on Mar 13, 2019 by admin
An outdoor sign has a lot of purpose. It can direct customers to where a business is, give the business brand recognition, and help a business get in front of new customers. But if it’s poorly designed or it’s not enhanced, the business’ sign might be keeping customers from entering the door.
Posted on Dec 18, 2018 by admin
Over the years, we’ve worked with many clients on some fascinating projects. We’ve built signs for golf courses, well-known chain restaurant groups, and even movie theaters. We’re now proud of partnering with La Crosse Sign Group to build a sign for an escape room.
Posted on Nov 11, 2018 by admin
If your client is in need of a sign that will stand out, accurately represent their brand, and last through weather and seasonal changes, a channel letter sign could be the perfect option. Channel letter signs are the most popular type of outdoor sign, as they are made to cleanly and professionally show customers where a business or building is located.
Posted on Oct 18, 2018 by admin
Shopping around for an outdoor sign for your client? Although it might just be a sign, an outdoor sign has a lot of importance. It will attract the client’s customers, direct them where to go, and the sign will also convey their messaging.Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. Follow these...
Posted on Sep 18, 2018 by admin
When researching the types of signs out there for a storefront or company building, it’s easy to get overwhelmed trying to find the perfect sign for a business. There are a lot of different signage options, but Direct Sign Wholesale only specializes in one category – and for good reason.
Posted on Aug 16, 2018 by admin
In 1995, our retail sign business was born. It taught us a lot about the industry, business and where the industry was lacking. So in October of 2002 we sold that retail business and started Direct Sign Wholesale. We decided to get in the channel letter production industry because nobody in the West was doing it at the time.
Posted on Jul 27, 2016 by John Baylis
Your signage client wants to know the best color to include in their new restaurant sign. The restaurant is fast/casual dining. What recommendation would you make?Red should be high on your list. Why is red such an appropriate color for this business type?First, red is a primary color that increases enthusiasm and stimulates energy. This quality alone makes it particularly appropriate for fast food restaurants.
Posted on Jun 27, 2016 by John Baylis
Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop can lead to a sign with an appearance like the one below.
Posted on May 25, 2016 by John Baylis
I’m tired of reading ongoing blog posts (including mine) about “how to do something.” Often when I read such posts I feel like saying “stop talking about it, just show an example.”So let’s forget about “how to do something” this month and just show it. In this case, what is shown is the copy for a retail signage company direct mail piece. As a reader of this blog, it is yours to use as you see fit.