For years, we’ve known that unless your business is producing at least 20+ channel letter sets per month, it doesn’t pay to manufacture your own letters. As COVID-19 continues to impact supply chains, manufacturing channel letters is even more expensive than it was a year or two ago.
Owning a channel letter business is expensive, especially if you’re manufacturing your own products. In addition to hiring, training, and employing a skilled workforce, you’ll also need to invest in channel letter machinery and materials.
As we begin to return to normalcy following the COVID-19 pandemic, many employers are struggling to fill job openings.
Books are a great resource for every entrepreneur. By reading how other people have become successful (and soaking up the lessons they’ve learned from their mistakes), you pave the way for you to follow in their footsteps, without needing to make those same mistakes.
Denver, Colorado, March 11, 2020 Direct Sign Wholesale, the largest dedicated channel letter producer in North America, recently announced it’s opening a second location in North Carolina. The plant, which opened March 2, will increase production by 30% and offer even faster shipping times for customers in the continental US. By operating plants in both North Carolina and Colorado, Direct Sign Wholesale can continue to offer customers unmatched quality, customer service, and the fastest turn cycles in the industry.
If you’re looking to grow your sign business, consider attending a sign expo. Expos and conventions are great opportunities to see the latest design ideas, attend seminars to learn more about growing your business, and network with other signage professionals. However, expos can also be overwhelming, so it’s important to properly prepare in order to get the most out of your experience. Read on to learn our top tips for preparing for a signage expo and at which events you can connect with the Direct Sign Wholesale team.
How To Prepare For An Expo
Although our world is becoming more digital, it doesn’t mean your customers should discount the benefits of physical signage. According to a 2012 study conducted by FedEx, 76% of customers are likely to enter a store they’ve never visited before based on its sign alone. Of those customers, nearly 70% actually completed a purchase once inside. Without an eye-catching sign, your clients could be losing out on a huge chunk of profit.
Think of some legendary brands like McDonalds, Apple, or Starbucks. If you’re like most people, it’s probably easier to picture these brands’ visual logos instead of their stylized scripts. And that’s no coincidence.
Daylight savings rolled across much of the US and Canada this month, which signals longer nights. Night visibility is a big concern in the sign business, and helping your customers increase their sign’s night visibility helps them grow their business and remain a satisfied customer. Make sure your customers’ signs are making the most out of the longer nights by following these night visibility tips.