Direct Sign Wholesale Blog

How to Choose an Outdoor Sign for a Business

Posted on Oct 18, 2018 by admin
Shopping around for an outdoor sign for your client? Although it might just be a sign, an outdoor sign has a lot of importance. It will attract the client’s customers, direct them where to go, and the sign will also convey their messaging.Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. Follow these...

Why Channel Letter Signs are Better Than Other Signs

Posted on Sep 18, 2018 by admin
When researching the types of signs out there for a storefront or company building, it’s easy to get overwhelmed trying to find the perfect sign for a business. There are a lot of different signage options, but Direct Sign Wholesale only specializes in one category ­– and for good reason.

Why We Only Produce Channel Letters

Posted on Aug 16, 2018 by admin
In 1995, our retail sign business was born.  It taught us a lot about the industry, business and where the industry was lacking.  So in October of 2002 we sold that retail business and started Direct Sign Wholesale.  We decided to get in the channel letter production industry because nobody in the West was doing it at the time.

Using Color Effectively in Signage

Posted on Jul 23, 2018 by admin
Your No. 1 mission is to create signage that communicates a message, an idea, a feeling, an event, or a brand – with impact. And when you are creating a permanent fixture with channel lettering, showcasing a company name, the stakes are higher. Ensuring there is no misjudgment of size, lighting, color, graphics or font when scoping out a project is important not only for your customer but also your business and...

How a strong sales person can influence your business

Posted on Jun 18, 2018 by admin
Solid revenues in our business is easy. Customers know exactly what they want, they always opt for the best solution instead of the least expensive one, and they are well-researched in their options. Wait, what?