Jorge Blog Posts

How to Sell Channel Letter Quality

Posted on Feb 19, 2018 by Jorge
How Can You Sell Channel Letter Quality?You’ve heard us talk about Direct Sign Wholesale’s ongoing emphasis on channel letter quality. What are the specifics of our product that comprise superior quality? Here is a brief list:

When Should You Specify a Digital Print instead of Vinyl?

Posted on Jan 16, 2018 by Jorge
Digital and vinyl printing have some similarities and differences. When considering either process for wholesale prints, it’s important to consider the advantages and disadvantages of each.Digital PrintingSigns that are digitally printed can print according to the pantone matching system (PMS), or color-specific, shades. They can also match the shading and fading of today’s complex logo designs.

When is Vinyl Your Best Face Application Choice?

Posted on Dec 13, 2017 by Jorge
As a part of their new channel letter set, your client has just requested a two color design on the face of their logo box.Would they be better off with a simple vinyl application or a digital print? 

Why Should Your Client Invest in a Backer Panel?

Posted on Nov 17, 2017 by Jorge
Why should your client invest in a backer panel?You’ve recommended a backer panel to your signage client for their reverse channel letter set, and they want to know why. What do you tell them?Channel Letter Set with Backer Panel

Use This for Better Reverse Lit Letter Results

Posted on Oct 18, 2017 by Jorge
 Reverse channel letters have a hidden capability that may make your customer’s sign more effective. This post briefly details that capacity – and it can make a difference with your customer’s reverse lit sign.Single halo color letters are the most common configuration, and typically present an excellent appearance despite the use of just one color. White illumination is frequently specified, as this photo shows: